Retailing Industry Essay Example | Topics and Well Written Essays - 3000 words

Retailing Industry - look for ExampleThe aim of the paper is to present findings of previous researchers in a structured form, which will to thread further conclusion or will make it able to predict a general trend. upstart outcomes of the paper come from the analysis of those findings and result in the connection between the emergence of born planetary companies and the extensive use of IT strategies by small companies. Additionally the situation with SMEs integration into e-business presents interest for the development of guinea pig economies the paper indicates weaknesses in the current IT development of SMEs.The development of information technologies (IT) has stretched the horizons for almost every business. Small companies necessitate got the opportunity to open themselves to the world, full-size companies have used their chance to strengthen their competitive advantage through and through the use of increasing their intimate effectiveness with the help of IT solutions .The paper is set in the scene of sell industry, which implies a small buyer power, fierce competition, and most importantly the urgent need for diversification. Due to the item that retail companies have developed in similar ways during the past century, they offer the same service to customers. The only way to get a company out of this dullness is to diversify itself. Diversification is extremely important for both large and small companies in retailing industry.Previous researches of Miller (2000), Rossi and Tuunainen (2002), and Evaristo and Kaarst-Brown (2004) have spy the changes made by IT in large and small retailers strategies and root word (Section 3 and 2 correspondingly), while the modelling of Brown, Seltsikas, and Tailor (2003) devotes much attention to issues of outsourcing (Section 5). Rapid internationalization of small-to-medium enterprise (SME) also presents academic interest text file of Malhotra (2000), and Abbot and Stone (2003) concentrate on the diffe rence of development of large and small firms in the context of IT instruction execution (Section 4).Differences in the use of large and small businesses are seen most vividly in the theme and strategy of companies. Smaller companies seek for strategies and IT tools that will help them to seize new business opportunities (Miller, 2000), while large retailers use IT solutions to enhance their internal effectiveness (Rossi, Tuunainen, 2002). The next section starts with a detailed comparison of the internal infrastructure of large and small retailers.2. DIFFERENCES IN INFRASTRUCTURE2.1 Differences in the internal infrastructureInternal infrastructure ensures the flow of information inside the company (e.g. from one department to another). It is the most invisible part of companies operations from the customers perspective, and at the same time internal effectiveness is vital for both large and small businesses. That is why the implementation of IT in the internal infrastructure is a common practice in retail businesses regardless of their size. compensate the smallest companies, which do not make the Internet their first priority, use information systems (IS) for quick and easy chafe to prices, inventory and delivery times to follow through with customers requirement (Miller, 2000). IS can enhance the internal infr