Customer Orientation Essay Example | Topics and Well Written Essays - 2250 words

Customer Orientation - try ExampleThe subject of customer orientation, that was discussed in this essay has become a subject of interest not only to the business world, but also to the scholarly world. In the recent past, companies have committed a lot of option on researching on the subject of customer orientation behavior and building of formation culture that is customer orient. There have been systematic effort by many companies to come up with programs especially in their production and sales department that ar customer lie. Companies have encouraged their sales people to implement behavior which be customer oriented and which focus on the integration of market concepts and customer oriented behaviors. Satisfaction of customers has been the guiding principle in the operation of many companies. Concept places more(prenominal) emphasize on the need to listen to the needs of the customer. In this depend it tries to find out what attractive of products the customer needs in the market and what response customer gives closely the product that they are provided with. The police detective then concluds that this concept as used in management and business can be seen as a way of staying closer to the customers or putting the customer at the to pf o the organization chart. This sum that the customer become the most important person in the business organization. It is also stated that the briny focus of customer orientation is in production and in sales. This knowledge will help the tec to provide his customers with utilityrs that are tailored to their needs. ... This means that the customer become the most important person in the organization. The main focus of customer orientation is in production and in sales. (Berneisten, 2004)Which behavior can be considered as customer orientedThere are several behaviors which can bee seen as customer oriented. These are behavior and actions that are aimed at meeting the satisfaction of the customers. These act ion include thinking and talking about clients, assessing customer perception, resolving priority issue in favor of customer, making amends for poor intervention of customers, employing any policy at hand in order to satisfy the needs of the customers, re-aligning processes and redeployment of resource which are geared toward ensuring high quality services to the customers, and many other action all which are aimed at satisfying the needs of the customers. (Hunt, 2000)Therefore customer oriented actions are those actions which will be unlike to sales action that are geared toward achieving immediately increased sales of a product quite than satisfying the needs of the customers. Sales oriented actions are geared towards achieving immediate sales with no regard to the benefit the product will have on the customers. Therefore as opposed to sales oriented actions, customer oriented actions will be looking at satisfying the needs of the customer and and so it will involve collecting the view of the customer about products and services and likewise giving redeploying service and process to suit the needs of the customers. How can a corporate create a customer oriented cultureThe culture of a corporation is one of the most important aspects that determine how an organization performs. distinct Corporations have been known by different culture where they