Corona beer Case Study Example | Topics and Well Written Essays - 2250 words

Corona beer - Case Study Example The cause for unequal demand for alcohol is simply due to recessionary trails in the global economy. The soaring oil prices have caused a price rise for almost all the final goods and services. Though the money income has increased for buyers, the rising consumption expenses are putting downward pressure in the real income level. The beer and alcohol industry not only generates a significant share of many economies national product, but also spawns large employment opportunities. Thus, analysts and researchers are scared that the fall in production capacities of firms due to recession should not render more individuals jobless. At this juncture, it becomes rational to analyze the business of potential alcohol producing firms like Corona Beer. This essay will implicitly discuss the internal and external factors that determine the business of Corona Beer. The context of the research work will enumerate the different marketing strategies Corona beer has adopted to account for higher tur novers in future (DRUGSCOPE, n.d.). Table of Contents Executive Summary 2 Introduction 4 SWOT Analysis 5 Strength 6 Weakness 6 Opportunities 6 Threats 7 Staying in Power 8 Porters Five Force Analysis 9 Bargaining Power of Buyers (low) 9 Bargaining Power of Suppliers (weak) 9 Rivalry in the Industry (high) 9 Threat of New Entrants (weak) 10 Menace of Substitutes (strong) 10 Summary and Conclusions 10 References 12 Introduction Corona Beer or Corona Extra is a famous pale larger that was first manufactured in Mexico by Cerveceria Modelo. The company was founded in the recent past at around 1925 in Mexico, but its unique quality and taste soon made it a famous beverage for a large customer base. Grupo Modelo always intended to extend the market of Corona Beer beyond the territories of Mexico. From its inception in 1925, by 1996 the company gained 32.7% share of the total market demand for alcohol in Mexico. The officials of the company first desired to export Cororna Beer to the prospe ctive economies of United States and then planned to enter the other markets. Europe, Latin America and Asian markets were secondary marketplaces for the company (UFL, n.d.). Figure 1: Words Top Beer Companies (Source: Ashok, 2009) The above table explains the market position of Corona in 2005 and 2006. The values are in terms of million barrels shipped. It is evident from the above schedule that the market performance of Corona was mediocre (1.9 of total market share) till 2006 when compared with the other top beer brands. Carlos Fernandez, the chairman of the company analyzed that what was most crucial for the company was to expand its market outside the domestic borders of Mexico. In 2007 the largest beer producer and manufacturing firm in Mexico (Corona) finally decided to enlarge its production capabilities. The company spends a wholesome amount of $300 million to suffice its growing market demand outside Mexico. The company first emerged in the U.S. market in 1979, its nonrefu ndable policy, unique packaging style and differential modes of marketing soon made it a potential competitor in the U.S. alcohol industry, especially in the Southern States. Although, the Federal excise tax rates in beer was increased in U.S., but the Modelo Group passed its incidence on the buyers. Figure 2:

Benefits of an online business presence Essay Example for Free

Benefits of an online business presence Essay In this task I am going to explain the developments in internet technology, describe the benefits of an online presence and give examples of businesses that enjoy these benefits and finally explain the advantages of to businesses of having an online presence rather than having a purely offline presence. Broadband and other developments Nowadays, broadband connections enable data to be transferred much faster than narrowband. The connection does not tie up a normal phone line. The user can choose get online by an ADSL connection, a cable line, wireless or via satellite dish. Also the internet is low cost and is increasing in speed which benefits the commerce online. The new portable devices such as PDA offer the user easy internet access at any time. 80% of the UK can get broadband by ADSL and cable. Most of people use internet every day which enables a great share of data. Secure payments The increase of security enables the use of credit/debit card facilities. But the newspapers and magazine headlines about fraud and hackers quite obviously put people off. To be secured, all the online payments need to be private and confidential between the buyer and the seller, conveyed intact and without any changes during transmission and erased from the system after the process has been completed. The banks are increasing the security of the debit/credit cards of the user. To purchase an item online the user need to key in the password and the date of birth. Secure Electronic Transaction (SET) is a standard protocol for securing credit card transactions over insecure networks, the Internet. SET is not itself a payment system, but rather a set of security protocols and formats that enables users to employ the existing credit card payment infrastructure on an open network in a secure fashion. When the cardholder buys online the credit card company authenticates the card via digital signature. This proves that the cardholder is genuine. Web authoring tools Nowadays there are a number of web authoring tools such as the Microsoft FrontPage program which enables the user to create a website without any specialist knowledge. There are other programs such as the Dreamweaver, Fireworks and Flash technology used to create the effects and designs in a website. Businesses can easily build their website, which enables them to create a service online. Benefits of an online presence A web business presence have global round visibility which means they never close and are available from any location in the world at 24 hours 7 days a week. This benefit can increase the opportunity of trading of the website. Some examples of websites that enjoy this benefit are www.sainsburys. co. uk, www. amazon. co. uk and www. argos. co. uk. Some businesses operating online have opportunity of expansion to access to a wide range of customers especially from abroad. If the business offers an excellent service the opportunity is maximised. But there are worries for example the tariff barriers, quotas and environmental regulations. This is not a problem in the European Community as the goods can be freely traded between member states. Some websites that enjoy this benefit are www. ebay. com, www. hp. com, www. dell. com. A Small business with a good service and well designed can compete with larger businesses. There is an equality of presence regardless of size of business. The costumer never looks on the size of the business only on the service and product provided. Therefore a small business can compete with a larger one. Some websites that enjoy this benefit are www. zonepoint. co. uk and www. computeradvicecentre. com. A web business presence has the benefit of a rapid response to customer interest. But some firms dont take advantage of this benefit. A web can provide several opportunities for customer contact for example the email messages. The speed of response is very important. A response over the internet is faster than the response by phone or letter. An online business presence enjoying this benefit is www. ebuyer. com. A web business presence has the opportunity to analyse online competition. It is quicker and easier to compare competitor activities online than by visiting their stores or obtaining information offline. Also the internet enables businesses to check new competitors and their market share. Businesses operating online have opportunity to keep up with customers. Businesses can check competitors status and then they can improve the product or service offered, speed of the delivery or the design of the website. The internet has made the life much easier. Achieving a responsive integrated supply chain A supply chain contains every single business that is involved in the eventual supply of a product or service. But there are problems associated with the supply chain. If the chain is long the price to the customer may be high and the chain is usually slow to respond to a rapid change. To combat these problems businesses tried to change the supply chain to shorten it, this is done by cutting out or by passing as many intermediaries, and to integrate it, to speed the things by changing the information in one stage to another. An example of business that has a simple and short supply chain is Dell. Dell manufactures computers and sells them online directly to the buyers. This means there are no wholesales and no need for retail shops. This speeds things up and reduces the final price to the customer. If the businesses improve their supply chain there many benefits that follows. Businesses can offer punctual delivery as a sales feature. The seller will have more control over delivery if the supply chain is short and integrated. One example of a business operating online that has this benefit is Dell. co. uk Other benefit is the opportunity for buying the products online. Businesses can improve the product delivery and reduce the time between the order and supply. Customers can check stocks online. If an item is currently out of stock many businesses put a note on the site and email the customer when stocks are replenished. One example of a business that has this benefit is ebuyer. com. Ebuyer is a business like Dell. It sells directly to the buyer; there is no need for retail shops. Online order tracking is another benefit. It enables the customers to check every stage of their order from the suppliers website. The system sends automatically email to customer informing about tracking order. In other systems customers can check at any time the progress of the order. Ebuyer. com is a business operating online that enjoys this benefit. Businesses can reduce overheads and labour costs. A business that has a short and an integrated supply chain has more possibilities to process the orders more cheaply. This is because there is likely to be fewer staff required to process paperwork relating to customer orders, fewer shops required if the business deals directly to the customer, fewer intermediaries required and fewer staff needed to deal with the customer. Ebuyer and Dell are two examples of businesses that enjoy this benefit. Reduced stockholding Businesses can improve cash flow through fewer bad debts. Cash flow improves if the customer is paying as they make a purchase. The transactions over the internet are done by credit or debit card. The card payment is always checked and authorised before the goods are dispatched. Ebuyer. com can choose where to locate. Ebuyer only trades over the internet. It has more freedom in choosing the location than other types of businesses. A business can save money with affiliations with ISPs and portals. This works as the following: a business wants to show the location of the company, the business can do an affiliation using multimap to show it. One example is the BT website. Other benefit is the accessibility to different users. Disabled and housebound people have more advantages to shop at home over the internet. Also people who live in rural and remote areas dont need to worry to go a shopping trip. Only one click can save money and time. Nowadays is increasing availability of public web access points. The internet kiosks and cybercafi s are a common feature in all large towns and cities. They enable anyone without a pc, or away from home, to access the internet easily. Also the pocked Pcs and the portable computers, laptops, enable the access to internet at any time. Advantages of to businesses of having an online presence rather than having a purely offline presence Tesco are ale to sell a lot more groceries as they have both their stores and the home delivery service than Primark which only sells its product to customers who came into their stores. Tesco website would operate globally as well as locally for relatively little extra cost. Tesco can get a wide range of customers because they can buy online at any time. People dont need to worry to go for shopping. Only by one click people can shop online. Also disabled people would prefer to shop online. Primark website only offers the information about the products and where to find retail outlets. In my point of view an online presence has more advantages than a purely offline presence. An online presence can get more customers selling online than an offline presence. The customers are very important for a business because without them a business can close. In conclusion, I mentioned the benefits of an online presence and the advantages of an online presence rather than a purely offline presence. BTEC First in Business Unit 8: Business Online.

Parents Want Vouchers and School Choice :: Persuasive Argumentative Essay Examples

Parents Want School Choice Choice-based reforms, such as vouchers and charter schools, depend on the idea that schools will have to satisfy parents to keep their customers. Thus the wisdom of choice-based reforms depends on what parents want. If parents place a high priority on academics, then schools with strong academic programs will do well under school choice. If parents want their children to learn disciplined work habits, then schools that teach such habits will thrive under school choice. If parents choose schools based on their sports programs, then schools emphasizing sports will succeed. In short, the question "What would parents look for in schools?" is central to the debate on school choice. One way to answer this question is to survey parents. When surveyed, parents overwhelmingly say that their first priority is learning, especially in core areas: reading, writing, mathematics, science, and history. Parents also say that they want schools to uphold standards of hard work, honesty, courtesy, and responsibility. Although parents do not ignore extracurricular activities such as sports, they give them little weight compared to academics and standards of behavior. Many people in the education establishment are skeptical of parent surveys, saying that parents who do not care about academics are embarrassed to say so. They point out that it is not enough for parents to say that they want high standards for academics and behavior. What matters, they say, is how parents respond when their children get bad grades or face the consequences of breaking school rules. Another way to find out what parents want is to see what sorts of charter schools they choose. Most of the 1,700 charter schools in the nation emphasize academics, although their approach varies from back to basics to high technology. Charter schools also strive to create students who are upstanding human beings. No known charter schools so far have academics taking a back seat to sports. The same people who are skeptical of parent surveys, however, are skeptical of evidence based on charter schools. The movement is still in its infancy, they say, and today's charter school parents are atypical. So the toughest test of what parents want may be in areas where it is easy for parents to choose a school because there are so many public school districts. In some medium-sized metropolitan areas, such as Boston, there are more than one hundred school districts.

Compare and contrast the presentation of oppressionin I Am Not That Ess

Compare and contrast the presentation of oppressionin I Am Not That Woman and Still I Rise. The poems I am studying are 'I Am Not That Woman' by Kishwar Naheed and 'Still I Rise' by Maya Angelou, both in the twentieth century. Both poets have based the poems on their own experiences of suppression in their different cultures and they both continue to end with feelings of hope.The poems show the different reactions and attitudes of two very different women who in similar circumstances. In 'I Am Not That Woman', the poet has been oppressed in her culture of the Asian society. By this she has been oppressed by the traditional values of the Eastern culture but especially by her father and husband. She is also trying to overcome this suppression but is not really sure where she wants to go next with her life. In 'Still I Rise', she has been suppressed by the white people of South America but she has overcome this and thinks of herself as superior to the white racists. I will begin by discussing 'I Am Not That Woman'. The main theme to the poem is set in the Asian society, Eastern culture. Although there is a new theme introduced in every verse, they all add to the main theme of oppression. The woman is in the situation of being forced into having an arranged marriage and not having any freedom because of it. The poet seems bitter towards her father and husband. She seems strong because she has got through her problems so far and is angry and resentful about the whole situation. She seems adamant to not let it happen to her for much longer. The poem has no structure and no rhyming scheme, therefore written as free verse. Each verse of the poem is directed towards a certain person in particular - her fath... ...ks around with pride and dignity, with the reference to the oil wells as her acting as if she is rich, with the imagery of her literally having oil wells in her living room. She expresses herself effectively by the repetition of the title, 'Still I Rise' in the poem, where she means she is rising above the white racists. In conclusion I like both poems equally but think that 'Still I Rise' is the more effective poem. I think this because the poet is stronger and more confident in what she has written about. The language used in 'Still I Rise' is easier to understand at first glance than 'I Am Not That Woman' which would also make people prefer 'Still I Rise' because not as much needs explaining or working out. Although I prefer the imagery in 'I Am Not That Woman' such as the 'garden' which was used early on in the poem and then mentioned again later on.

Is the Constitution a Living Document

â€Å"Is the Constitution a living document? † Well the meaning of the living document is the provisions by which it may be altered in order to remain current, address unforeseen circumstances and make legal provisions for those accordingly. By being a â€Å"living† document, the Constitution has grown and expanded, and now ensures women and minorities the right to vote among many other things. Most justices agree that the writers of the Constitution prudently chose to write this document in general terms so that modern-day justices can still apply its precepts to a world with changing laws, attitudes, and conditions through successive generations.Justice Oliver Wendell Holmes first advanced the concept of a living Constitution in 1920 in his opinion on the case, Missouri VS Holland. A second, and more controversial, view of a living Constitution contends that when the elected legislative and administrative agents of the government fail to redress a wrong or solve a par ticular social problem, then the courts may act to remedy the situation through the process of judicial review. Our written Constitution, the document under glass in the National Archives, was adopted 220 years ago. It can be amended, but the amendment process is very difficult.The most important amendments were added to the Constitution almost a century and a half ago, in the wake of the Civil War, and since that time many of the amendments have dealt with relatively minor matters. The American Constitution is long-lived, has enduring qualities, and was intended for many decades. The living document was founded on enduring principles, and was based on the authority of a people who are sovereign has been attested to by many of its leaders. That it can be changed when, and if, the people ordain such change is a part of its own provisions. For these reasons, it can be said to be a â€Å"Living Constitution†. Is the Constitution a Living Document â€Å"Is the Constitution a living document? † Well the meaning of the living document is the provisions by which it may be altered in order to remain current, address unforeseen circumstances and make legal provisions for those accordingly. By being a â€Å"living† document, the Constitution has grown and expanded, and now ensures women and minorities the right to vote among many other things. Most justices agree that the writers of the Constitution prudently chose to write this document in general terms so that modern-day justices can still apply its precepts to a world with changing laws, attitudes, and conditions through successive generations.Justice Oliver Wendell Holmes first advanced the concept of a living Constitution in 1920 in his opinion on the case, Missouri VS Holland. A second, and more controversial, view of a living Constitution contends that when the elected legislative and administrative agents of the government fail to redress a wrong or solve a par ticular social problem, then the courts may act to remedy the situation through the process of judicial review. Our written Constitution, the document under glass in the National Archives, was adopted 220 years ago. It can be amended, but the amendment process is very difficult.The most important amendments were added to the Constitution almost a century and a half ago, in the wake of the Civil War, and since that time many of the amendments have dealt with relatively minor matters. The American Constitution is long-lived, has enduring qualities, and was intended for many decades. The living document was founded on enduring principles, and was based on the authority of a people who are sovereign has been attested to by many of its leaders. That it can be changed when, and if, the people ordain such change is a part of its own provisions. For these reasons, it can be said to be a â€Å"Living Constitution†.

The Cause of WW1 essays

The Cause of WW1 essays Many believe that the sole contributor to the outbreak of war, was when Gacrilo Princip assassinated the heir to the Austrio-hungarian throne, Archduke Ferdinand. However, I disagree with this hypothesis, and prepose that the war was caused by a number of complex and interwoven factors, which I will discuss throughout this essay. Before World War I, Europe experienced a period of peace. Throughout this time, there was rapid industrial and commercial changes happening all over the world, with many of the western powers expanding their trade and empires of colonies. However, national rivalries gradually grew and alliances emerged between many of the  ¡great European powers ¡. Economic competition and arms race also became intensely heated. Finally war broke out in 1914, a war which was unexpectedly disastrous and destructive. I feel that one of the key explanations for the explosive beginning of WWI was Militarism and the  ¡Arms Race ¡ 'The arms race was a destabilising cycle of weapons acquisitions by rival countries. ¡ The accumulation of these arms by European powers created a sense of vulnerability among neighbouring European countries. After 1870, the atmosphere of war was provoked by secret alliances such as the alliance between Russia and Serbia. The consequence was acquisitions of advanced military equipment. During this period, France increased their defence expenditure by 10%, Britain by 13%, Russia by 39%, and Germany ¡s budget was increased by 73%. The arms race caused relations between countries to become militarised and inflexible. A well-known example of the arms race in World War I, was the British-German naval rivalry between 1900 and 1914. Expansion of the German navy, involving the construction of powerful battleships, was met with the launch of the British Dreadnought class of naval vessel after 1906, a warship which revolutionised naval warfare. As a result of the armaments race, all the European p...

Definition of the Elsewhere Principle in Linguistics

Definition of the Elsewhere Principle in Linguistics In linguistics, the Elsewhere Principle is the proposition that the application of a specific rule or operation overrides the application of a more general rule. Also known as the Subset Principle, the Elsewhere Condition, and the Paninian Principle. American linguist Stephen R. Anderson points out that the Elsewhere Principle is invoked by [Stephen R.] Anderson (1969), [Paul] Kiparsky (1973), [Mark] Aronoff (1976), Anderson (1986), [Arnold M.] Zwicky (1986), etc., with antecedents going back to [the fourth century BC Sanskrit grammarian] PÄ Ã¡ ¹â€¡ini, [19th-century German linguist] Hermann Paul, and probably others (A-Morphous Morphology, 1992). Examples and Observations [T]he basic case of competition in morphology can be characterized by the Elsewhere Principle: a more specific form is preferred over a more general one where both are in principle grammatical. By definition, competitors are those forms that can be used to express the same concepts. It is possible, therefore, that competing structures are generated in different components, in particular, morphology and syntax. A well-known example involves the English comparative affix -er, which must attach to short (maximally bisyllabic) adjectives . . .. This morpheme is in competition with the syntactic modifier more, which can in principle attach to both short and long adjectives, and is therefore the more general form. In the context of short adjectives, the Elsewhere Principle dictates that -er blocks more . . .. (We add (19e) to show that in circumstances where the Elsewhere Principle does not apply more can indeed modify short adjectives.) (19a) Bigger(19b) *Intelligenter(19c) *More big(19d) More intelligent(19e) Bigger means more big This classical application of the Elsewhere Principle demonstrates that a morphological complex can be in competition with a syntactic phrase. . . .It does not seem too much to say that one of the core phenomena of morphology, and perhaps of grammar in general, is that one form can compete with, and hence block, others. The classical cases of such competition involve inflectional morphology as regulated by the Elsewhere Principle. . . . [W]e have argued that there are many more examples of competition, which differ from the classical case in terms of the nature of the candidates and the selecting restraints. (Peter Ackema and Ad Neeleman, Word-Formation in Optimality Theory. Handbook of Word-Formation, ed. by Pavol Ã…  tekauer and Rochelle Lieber. Springer, 2005 Mapping Rules An idiosyncratic mapping rule need not mention a single morpho-syntactic terminal; it can also apply to combinations of (morpho-)syntactic material. For example, next to the mapping rules that associate TOOTH with /tooth/ and PLURAL with /z/, there is a mapping rule which relates [TOOTH PLURAL] to [/teeth/]. This rule can be formulated as follows, where P(X) stands for the phonological realization of a syntactic entity X: If PLURAL selects (a category headed by) TOOTH,then P(TOOTH, PLURAL) /teeth/ Since this mapping rule is more specific than the one that only mentions PLURAL, the elsewhere principle states that the latter is blocked where the former can apply, ruling out *[/tooth/ /z/]. Note that this does not mean that the lexicon contains multiple morpho-syntactic morphemes that represent plurality (there is only one plural affix). (Peter Ackema and Ad Neeleman, Morphological Selection and Representational Modularity. Yearbook of Morphology 2001, ed. by Geert Booij and Jaap van Marle. Kluwer, 2002) Illustration and Qualification Two elements are important in the Elsewhere Principle. First, it inactivates rules in particular cases as a property of the rule system as a whole. Second, it does so in virtue of a logical relationship between rules: entailment between application conditions. The rule that is inactivated by a second rule applying to the same case applies to all cases to which the second rule applies.The English plural is formed by adding a morpheme -s to the end of a stem. A number of words have special plurals, such as goose, which has the plural geese. The existence of the nonregular plural (a remainder of an older plural; formation by means of vowel shift) rules out the regular form *gooses.The rule that assigns geese has the application condition stem goose, which is more specific than the application condition stem X4 for the regular plural formation. It follows by the Elsewhere Principle that the regular rule for plural formation does not apply to goose.There is an important caveat with the Elsewhere Principle: It does not always lead to the right conclusion. It is sometimes possible for the irregular form to coexist with the regular form, and sometimes there is neither an irregular nor a regular form. In these cases, the Elsewhere Principle would predict the absence of a regular form or the presence of a regular form, respectively, predictions that are not borne out by the facts. It follows that in these cases another explanation needs to be sought. (Henk Zeevat, Idiomatic Blocking and the Elsewhere Principle. Idioms: Structural and Psychological Perspectives, ed. by Martin Everaert et al. Lawrence Erlbaum, 1995) Further Reading GrammarMorphologyPhonologyRules of EnglishSyntax

Major General George Pickett in the Civil War

Major General George Pickett in the Civil War Major General George E. Pickett was a noted Confederate division commander during the Civil War. A West Point graduate, he took part in the Mexican-American War and distinguished himself at the Battle of Chapultepec. With the beginning of the Civil War, Pickett joined the Confederate Army and was later wounded at the Battle of Gainess Mill in June 1862. Returning to action that fall, he took command of a division in Lieutenant General James Longstreets corps. An effective and charismatic leader, his men earned fame during the final phases of the Battle of Gettysburg when they were part on an assault on the Union lines. Picketts career was effectively ended by his defeat at the Battle of Five Forks on April 1, 1865. Early Life George Edward Pickett was born January 16/25/28, 1825 (the precise date is disputed) at Richmond, VA. The eldest child of Robert and Mary Pickett, he was raised at the familys Turkey Island plantation in Henrico County. Educated locally, Pickett later traveled to Springfield, IL to study law. While there, he befriended Representative John T. Stuart and may have had some contact with a young Abraham Lincoln. In 1842, Stuart secured an appointment to West Point for Pickett and the young man left his legal studies to pursue a military career. Arriving at the academy, Picketts classmates included future comrades and adversaries such George B. McClellan, George Stoneman, Thomas J. Jackson, and Ambrose P. Hill. West Point Mexico Though well-liked by his classmates, Pickett proved a poor student and was better known for his antics. A renowned prankster, he was viewed as someone of ability but who only sought to study enough to graduate. As a result of this mentality, Pickett graduated last in his class of 59 in 1846. While being the class goat often led to short or inglorious career, Pickett quickly benefited from the outbreak of the Mexican-American War. Posted to the 8th US Infantry, he took part in Major General Winfield Scotts campaign against Mexico City. Landing with Scotts army, he first saw fighting at the Siege of Vera Cruz. As the army moved inland, he took part in the actions at Cerro Gordo and Churubusco. On September 13, 1847, Pickett came to prominence during the Battle of Chapultepec which saw American forces capture a key fortification and break through Mexico Citys defenses. Advancing, Pickett was the first American soldier to reach the top of Chapultepec Castles walls. Battle of Chapultepec. Photograph Source: Public Domain In the course of the action, he retrieved his units colors when his future commander, James Longstreet, was wounded in the thigh. For his service in Mexico, Pickett received a brevet promotion to captain. With the end of the war, he was assigned to the 9th US Infantry for service on the frontier. Promoted to first lieutenant in 1849, he married Sally Harrison Minge, the  great-great-grandniece of William Henry Harrison, in January 1851. Frontier Duty Their union proved short-lived as she died in childbirth while Pickett was posted at Fort Gates in Texas. Promoted to captain in March 1855, he spent a brief period at Fort Monroe, VA before being sent west for service in the Washington Territory. The following year, Pickett oversaw the construction of Fort Bellingham overlooking Bellingham Bay. While there, he married a local Haida woman, Morning Mist, who gave birth to a son, James Tilton Pickett, in 1857. As with his past marriage, his wife died a short time later. In 1859, he received orders to occupy San Juan Island with Company D, 9th US Infantry in response to a growing border dispute with the British known as the Pig War. This had commenced when an American farmer, Lyman Cutler, had shot a pig belonging to the Hudsons Bay Company which had broken into his garden. As the situation with the British escalated, Pickett was able to hold his position and deterred a British landing. After he was reinforced, Scott arrived to negotiate a settlement. Joining the Confederacy In the wake of Lincolns election in 1860 and the firing on Fort Sumter the following April, Virginia seceded from the Union. Learning of this, Pickett left the West Coast with the goal of serving his home state and resigned his US Army commission on June 25, 1861. Arriving after the First Battle of Bull Run, he accepted a commission as a major in the Confederate service. Given his West Point training and Mexican service, he was quickly promoted to colonel and assigned to the Rappahannock Line of the Department of Fredericksburg. Commanding from a black charger he dubbed Old Black, Pickett was also known for his immaculate appearance and his flashy, finely tailored uniforms. Fast Facts: Major General George Pickett Rank: Major GeneralService: US Army, Confederate ArmyBorn: January 16/25/28, 1825 in Richmond, VADied: July 30, 1875 in Norfolk, VAParents: Robert and Mary PickettSpouse: Sally Harrison Minge, Morning Mist, LaSalle Sallie Corbell  Conflicts: Mexican-American War, Civil WarKnown For: Peninsula Campaign, Battle of Chancellorsville, Battle of Gettysburg, Battle of the Wilderness, Spotsylvania Court House, Siege of Petersburg, Battle of Five Forks The Civil War Serving under Major General Theophilus H. Holmes, Pickett was able to use his superiors influence to receive a promotion to brigadier general on January 12, 1862. Assigned to lead a brigade in Longstreets command, he performed competently during the Peninsula Campaign and took part in the fighting at Williamsburg and Seven Pines. With the ascension of  General Robert E. Lee to command of the army, Pickett returned to battle during the opening engagements of the Seven Days Battles in late June. In the fighting at Gaines Mill on June 27, 1862, he was hit in the shoulder. This injury necessitated a three-month leave to recover and he missed the Second Manassas and Antietam campaigns. Rejoining the Army of Northern Virginia, he was given command of a division in Longstreets Corps that September and was promoted to major general the following month. General James Longstreet, CSA. Photograph Source: Public Domain In December, Picketts men saw little action during the victory at the Battle of Fredericksburg. In the spring of 1863, the division was detached for service in the Suffolk Campaign and missed the Battle of Chancellorsville. While in Suffolk, Pickett met and fell in love with LaSalle Sallie Corbell. The two would be wed on November 13 and later had two children. Picketts Charge During the Battle of Gettysburg, Pickett was initially tasked with guarding the armys lines of communication through Chambersburg, PA. As a result, it did not reach the battlefield until the evening of July 2. During the previous days fighting, Lee had unsuccessfully assaulted the Union flanks south of Gettysburg. For July 3, he planned an attack on the Union center. For this he requested that Longstreet assemble a force consisting of Picketts fresh troops, as well as battered divisions from Lieutenant General A.P. Hills corps. Moving forward after a protracted artillery bombardment, Pickett rallied his men with the cry of, Up, Men, and to your posts! Dont forget today that you are from Old Virginia! Pushing across a wide field, his men neared the Union lines before being bloodily repulsed. In the fighting, all three of Picketts brigade commanders were killed or wounded, with only Brigadier General Lewis Armisteads men actually piercing the Union line. With his division shattered, Pickett was inconsolable over the loss of his men. Falling back, Lee instructed Pickett to rally his division in case of a Union counterattack. To this order, Pickett is often quoted as replying General Lee, I have no division. The Battle of Gettysburg. Photograph Courtesy of the Library of Congress Though the failed attack is more accurately known as Longstreets Assault or the Pickett-Pettigrew-Trimble Assault, it quickly earned the name Picketts Charge in the Virginia newspapers as he was the only Virginian of high rank to take part. In the wake of Gettysburg, his career began a steady decline despite receiving no criticism from Lee regarding the attack. Following the Confederate withdrawal to Virginia, Pickett was re-assigned to lead the Department of Southern Virginia and North Carolina. Later Career In the spring, he was given command of a division in the Richmond defenses where he served under General P.G.T. Beauregard. After seeing action during the Bermuda Hundred Campaign, his men were assigned to support Lee during the Battle of Cold Harbor. Remaining with Lees army, Pickett took part in the Siege of Petersburg that summer, fall, and winter. In late March, Pickett was tasked with holding the critical crossroads of Five Forks. On April 1, his men were defeated at the Battle of Five Forks, while he was two miles away enjoying a shad bake. The loss at Five Forks effectively undermined the Confederate position at Petersburg, forcing Lee to retreat west. During the retreat to Appomattox, Lee may have issued orders relieving Pickett. Sources conflict on this point, but regardless Pickett remained with the army until its final surrender on April 9, 1865. Paroled with the rest of the army, he briefly fled to Canada only to return in 1866. Settling in Norfolk with his wife Sallie (married November 13, 1863), he worked as an insurance agent. As with many former US Army officers who had resigned and gone south, he had difficulty obtaining a pardon for his Confederate service during the war. This was finally issued on June 23, 1874. Pickett died on July 30, 1875, and was buried in Richmonds Hollywood Cemetery.

Data Encryption and Authentication Methods Term Paper

Data Encryption and Authentication Methods - Term Paper Example The recipient's identity is usually established online through digital signatures or certificates. Under this encryption, the user has to manually select the files and folders to be encrypted and run special command/ menu item to encrypt and decrypt the selected objects through certain software. Thus, the user must always remember to encrypt the relevant data before logging off. This gives scope for human errors, where the user might forget to encrypt the data before leaving the system. However, manual encryption is technically more reliable and simple than other forms of encryption.[Cryprite.com] In this form of encryption, encryption is compulsorily done permanently on the disc during every read and write task. The encrypted data is stored in the transparently encrypted volumes. In this type of encryption, encrypted data can only be transferred from computer to computer through diskettes. For the purpose of low level encryption, transparent encryption is the safest way to secure one's data. However, in this type of encryption, there are problems in implementation as it doesn't generally fit into multi-user networks. This kind of encryption involves encrypting the data before and after certain read /write functions are completed or certain confidential files are accessed. When a file is copied or moved, it is ciphered in a secret folder and when it is opened through a standard application, it is deciphered. Again, when the application is to be shut down, the files are enciphered. Thus, at Start up, the encrypted files/folders are deciphered from specified folders/files and enciphered again during shutdown. A disadvantage is that when the data to be encrypted is too large, it may lead to loss of data and reduction in efficiency of the computer. 1 Protection and authentication of data can be also be achieved at three levels : Email and file-encryption The use of passwords while accessing e-mails provides the first level of security. These mails could be encrypted and sent over a secure network by the sender and again decoded and read by the receiver. However, with the use of internet expanding to unlimited proportions, files can be intercepted and sensitive information can be accessed by hackers. It is also possible to hack or send phishing mails through e-mails. Data encryption during transmission using VPNs Transmission encryption technologies include DES (Data Encryption Standard) or AES (Advanced Encryption Standard) .This is a relatively safer way of transmitting information over the internet. A virtual private network cannot be easily accessed by intruders or hackers and information is encrypted using standard procedures like DES or AES. Password encryption on public interfaces An example of asymmetrical key provision; this type of encryption involves the use of a plug point that has to manage keys, decide the algorithm to use for encryption and protect the master key or secret. Classification based on keys : Cryptography is the process of disguising data as cipher text before sending it over a network. This disguised data is encrypted by applying an algorithm to a

How has the cultural identity of China responded to and adapted to Essay

How has the cultural identity of China responded to and adapted to contact with foreigners - Essay Example Evidently, this goes to show that despite the achieved modernization of China in its economic, socio-political state of affairs, among others, it proved to the world that it has truly maintained its cultural identity. Maybe one inquisitive critic would like to know the factors how China kept its culture through all these years amidst the salient events that led to the great transformation of China from what it was before, having a weak economy, to what it has become today, a sprawling economic giant in East Asia and these are the issues which this paper intends to present. China’s achievements all these years may be traced from a number of significant events in its history that involved politics, culture and economic reforms that shaped China’s destiny and these can be viewed separately in four phases. First phase involved Ancient China. In its early beginnings, China started to be governed by feudalism and monarchy altering one dynasty after another. In fact, â€Å"it was the Han dynasty which was considered the East Asian counterpart of and contemporary of Rome’s golden age rule† (Cultural Essentials 2004). â€Å"Ruling China for more than 400 years was reasonable enough to expect that it left lasting legacies in China and to the world like the invention of the first ‘paper’ and the adoption of Confucianism. ... â€Å"This probably explains why it was so difficult then for China to accept modernization.† (Wu, J. n.d.). It was also during the â€Å"four decades of Mao Tse Tung’s rule and his declaration of ‘self-reliance’ marked the deepest period of withdrawal from the international economy.† (Schenk 2006). â€Å"Contacts with the outside world were treated as risks to come with political destabilization; economic exploitation and cultural subversion thus, must be totally restricted and regulated† (Harding 1993). It took so many years for the traditional China to keep its state of affairs closed from the Western world. The third phase begins with Western intrusion to China’s affairs whereby there were sporadic internal uprisings opposing to foreign encroachments, for example the â€Å"Opium Rebellion in 1839-1842† (Ebrey, 1993) and â€Å"Boxer Rebellion in 1900† (Rosenberg 2013). â€Å"Milestones also occurred between 1899-1900 w hen US Secretary of State John Hay first initiated the ‘Open Door Policy’ through Notes†( US Department of State, n.d.) which actually was a scuttle for concessions in China, so to speak ,among superpowers. This was also the period of Cultural Revolution as well as the momentum when China opted to adopt new economic and political reforms. The fourth phase is Contemporary China. Presently, China sprawls as the largest country in East Asia dealing with approximately almost â€Å"1.4 Billion people† (China: World Statistics 2013). Finally, it was during â€Å"the era of Deng Xiaoping that changed the course of the world by steering China’s class-oriented revolutionary struggle into tangible, economic development† (Chihua & Lin 2007). â€Å"Actually, it was considered a period of sustained reforms under his leadership† (Kau &

Sweatshop labor analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Sweatshop labor analysis - Research Paper Example Existence of Sweatshops Talking of sweatshops all that comes to mind is extreme exploitation which may include absence of a living wage, health and safety hazards, arbitrary discipline mostly verbal or physical abuse, and the fear and intimidation the workers will face in any attempt to speak out or try to form a union to fight for their rights (Montero 3-6). In the film Mardi Gas Made in China, David places his focus on the everyday life of factory workers and their life within the factory environment. He also tries to focus on the special economics of china and its growth. The character Rogers is used to bring out the picture of the workers as he appears on every scene with a white shirt time and again. He does not want to be seen as wealthy and this is exactly the situation of the workers in the factory. The have very poor living standards. The audiences of this film think that David should rather speak about the other aspects of the lives of workers but rather he only reflects th e situation as it exists and overlooks the general fear by the workers and everyone else to speak out about what goes on. The film clearly depicts the existing connection between workers and consumers and thus the question of morality comes up. If at all any consumer sees these acts as not right then they have a right to hold the company accountable for its actions. The consumer has a degree of power and this is better explained in the film. If a customer feels compelled then a slight window opens up for them to understand the organizations functions to know what is right and what is necessary. Whenever there is a slight opportunity to exploit workers then that is where the labor gets its roots since the workers usually lack the knowledge and the resources to enable them stand up for themselves. Most of them are uneducated and some are immigrants who are naive and most at times lack the knowledge concerning their legal rights. The subcontracting system under which the garment indust ry operates places the garment workers at the bottom of the chain and leaves them with no option. Sustaining Sweatshops Sweatshops can be traced back to the 9th century when the sweating system was a word that described the process of big garment manufacturers contracted work out to the smaller firms who in turn would pay low wage to the immigrant workers. The workers would sweat as much labor as possible. However the existence of these shops today cannot clearly be justified but can just be supported by a number of myths that try to justify their existence. The workers of sweat shops survive on the life and debt aspect. These people live almost all their lives without any savings to count on since what they receive is too small to have percentages for saving. These people are therefore in no way linked to the money market. They lack the idea of managing finances and therefore no access to credit cards and no emergency funds set up. To justify the use of funds and the accountability , Rivoli sets out to find out the origin of her t-shirt (Pietra). The writer Rivoli tries to explain the cotton industry in America and its travel all through to China to the Garment Industries. They have a common theme with David since through their work they both give a reflection production, consumption and disposal of

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 1

Discussion - Assignment Example It was conducted in a very harsh and cruel way not caring on the way it would influence the operations of the firm (Ivancevich, John M., Robert Konopaske, and Michael T. Matteson 2011). Operations in the military air force are not so political since they are rational and geared towards meeting the objectives of the organization since the operations of the firms are largely partially independent. Commandants and supervisors employ the evaluation in a way that the employees are not aware of any negativity. Managers and supervisors in the verge of making efforts to improve on productivity to improve performance and productivity in terms of productivity and growth are advised to always embrace the use of the tools such as rewarding jobs well done. A reward motivates and allows employees to improve on their effectiveness and efficiency. They as well make external employees to want to join the organization in which such measure are employed making the organization have access to a large pool of labor force. Rewards both intrinsic and extrinsic well applied has effected a realization of job satisfaction, which is supportive to welfare of the general employee fraternity (Ivancevich, John M., Robert Konopaske, and Michael T. Matteson 2011). When a country is faced with external attacks and the military is engaged in defending the country. Collective and individual rewards to the officer, who ranges from appreciation from the citizen, monetary rewards by the employer. Others such as leave after hard work and finally promotion of the officers engaged depending on the performance of each would realize rejuvenated efforts after the reward are implemented

The Local Rivals of Endeavour Essay Example | Topics and Well Written Essays - 1250 words

The Local Rivals of Endeavour - Essay Example The culture of the Chinese companies may significantly be different from the national culture of the country where Endeavour is located. Aside from Mikes obvious egotistic attitude, some factors may have been part of the conflict between Mikes coordination with the senior personnel among the Chinese contractors. Dealing with Asian companies requires certain people skills that know how the differences in the culture and these differences in the international socio-cultural environment can also play a part in Mikes offenses that have caused the conflicts, then the delays. The theories relating to judgment suggest that when there is a certain standard, a person is being compared to that standard which influences the judgment. Mike is a star engineering student. With the owners being engineers themselves, they know the standards that Mikes talents meet which has affected their judgment. With this standard, they thought, being a star engineering student will transform into a very much valued employee - one that contributes a lot of value to the company. Mike lives up to a certain degree of very high standards. However, not knowing that such standards in the university will not transform into standards of being a great manager. There is also a point that because one of the owners view Mike as himself, the standards are further distorted. The team fails to work well because the group dynamics have been distorted by Mikes attitudes. In order for a team to function well, there should be some harmony among the members in the form of good communication and the huge variance of personality between Mike and the other team members. However, Mikes attitudes especially when he has been consulted for some technical things has made communication worse - when the other members bring up a legitimate problem such as in the case of the Chinese contractors, Mike becomes defensive.  

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 1

Discussion - Assignment Example It was conducted in a very harsh and cruel way not caring on the way it would influence the operations of the firm (Ivancevich, John M., Robert Konopaske, and Michael T. Matteson 2011). Operations in the military air force are not so political since they are rational and geared towards meeting the objectives of the organization since the operations of the firms are largely partially independent. Commandants and supervisors employ the evaluation in a way that the employees are not aware of any negativity. Managers and supervisors in the verge of making efforts to improve on productivity to improve performance and productivity in terms of productivity and growth are advised to always embrace the use of the tools such as rewarding jobs well done. A reward motivates and allows employees to improve on their effectiveness and efficiency. They as well make external employees to want to join the organization in which such measure are employed making the organization have access to a large pool of labor force. Rewards both intrinsic and extrinsic well applied has effected a realization of job satisfaction, which is supportive to welfare of the general employee fraternity (Ivancevich, John M., Robert Konopaske, and Michael T. Matteson 2011). When a country is faced with external attacks and the military is engaged in defending the country. Collective and individual rewards to the officer, who ranges from appreciation from the citizen, monetary rewards by the employer. Others such as leave after hard work and finally promotion of the officers engaged depending on the performance of each would realize rejuvenated efforts after the reward are implemented

Physical environment of East and South Asia Essay

Physical environment of East and South Asia - Essay Example South and East Asia has undergone a number of environmental changes as a result of human activities in the region. A number of environmental challenges have been witnessed as in the region as activities such as deforestation, destruction of natural settings and human settlement. The region was originally covered by dense jungles, gorgeous beaches and incredible wildlife. Some of these regions have transformed into spectacular urban centers as a result of massive economic growth that countries in the region have experienced. There is increased number of endangered species of wild animals due to increased cases of poaching and deforestation. The Asian elephant that is well known in the region has increasingly been under threat of being faced put from the face of the earth. Their total number that was initially 300,000 at the beginning of 20th century has now gone down to 100, 000 in the country of Thailand alone. The increasing destruction of the natural habitats of the elephants has m ake it harder for them to find food and increasing their contact with human being which puts them in more danger of being targeted by the people. The ever increasing demand for ivory has made the elephants to be the target of poachers despite that fact that poaching is illegal in most of these countries (Ooi, 2004). Air pollution has been another problem that has been affecting the environment of the region and it is worse in South and East Asia despite being a global challenge. The hazes experienced in the region have the ability to spread.

Horror stories Essay Example for Free

Horror stories Essay Horror stories have caught the attention of audiences throughout history, be it in literature or in film, because of its ability to ignite in us one of the most primordial of human emotions fear. As H. P. Lovecraft’s quote above explicitly states, there is no other emotion as old and strong as that of fear, particularly that of the unknown. But what is the horror genre? Arguably, it can be said that horror, as exemplified in films, are fictional stories which aim to stoke feelings of horror, terror, fear from its audience. Simple enough as it may sound, however, it has been found that one of the main problematic of dealing with the horror genre when studying it as a text, would be its overlapping characteristics with other genres, such as science fiction and fantasy. However, although horror may oftentimes be viewed as having no clear-cut boundaries, there are several delineations in it when compared to science fiction and fantasy. For example, according to Paul Wells, †¦[T]he horror genre is predominantly concerned with death and the impacts and effects of the past, while science fiction is future-oriented, engaging with how human social existence could develop and dealing with humankind’s predilection for self-destruction. While science fiction is potentially utopian (although often critically grounded), the horror genre is almost entirely dystopic, and often nihilistic in outlook. Science fiction is more concerned with the external and macrocosmic, while horror is arguably preoccupied with the internal and microcosmic. On the issue of crossing the threshold over to the realm of the fantasy genre, its main difference would be that fantasy â€Å"is based on re-imagining the world in a more playful or utopian guise, while only temporarily moving out of (endorsing) the terms and conditions of the status quo. † Horror, on the other hand, does also contain certain elements, but the status quo, for the most part is left untouched. Having shown how horror is a unique and independent genre despite having overlapping similarities with others, this paper will now go into the individual elements of it in order to further elucidate through the use of Alfred Hitchcock’s â€Å"Psycho† as an example. It is important to take note of a genre’s individual characteristics because â€Å"genre is addressed as a system for organizing production as well as groupings of individual films which have collective and singular significance. † Noel Carroll is of the opinion that what sets the horror genre apart from the others is primarily the reaction of the audience to what is being portrayed to them. He says, In horror fictions, the emotions of the audience are supposed to mirror those of the positive human characters in certain, but not all, respects†¦ Our responses are meant, ideally, to parallel those of characters. Our responses are supposed to converge (but not exactly duplicate) those of the characters; like the characters we assess the monster as a horrifying sort of being (though unlike the characters, we do not believe in its existence). This mirroring-effect moreover, is a key feature of the horror genre. For it is not the case of every genre that the audience response is supposed to repeat certain of the elements of the emotional state of the characters. But apart from that, common elements would also include the depiction of the dark, malevolent side of humanity, the relatability of the audience to the characters – despite their being haunted individuals, the dark, foreboding mood, the violence present, which are usually graphic, and the inclusion of unexpected and frightening twists in the plot. Alfred Hitchcock’s classic film Psycho does contain these elements, and thus is regarded as one of the finest examples of the modern horror genre. The beginning of the story started out plain enough. Marion is a secretary who runs away with the money of his boss’ client in order to be with her lover. However on the long drive to Sam, she is met by several obstacles like the cop that seems to be sniffing her out, bad weather and fatigue. It was because of the last said obstacle that she ended up in the Bates Motel. Here she meets the owner and keeper of the motel, Norman Bates. He seems nice enough, gentlemanly and soft-spoken even, but there already are sure signs that he is not as pleasant as he looks. The parlor in his office is filled with stuffed birds, and when Marion assumes that he knows a lot about birds, he corrects her by saying that he is no expert on birds; he just likes stuffing them. Also, it is in this conversation between the two of them that the audience is first given a glimpse of Norman’s seemingly disturbed mental state, becoming rigid and taking offense when Marion suggests that he place his â€Å"ill† mother in an institution. The way Hitchcock framed the headshots of Norman made him seem like he was about ready to strike, aggressive. Later on, in the famous shower scene, he would prove to be exactly that. But despite those telling signs, in those moments when he is the nice Norman, the audience can relate to the lonely young man who is verbally abused by his mother, but would not leave her because he sincerely believes she needs him to take care of her. It is precisely in this charm and relatability of his character that made the revelation of the plot highly successful later on. As for the mood, the house atop the hill behind the motel is indeed a dark and foreboding one. Always cast in shadows, and the structure itself, being old, looks scary by itself. Of course, the violence aspect of the film is also one of the most pivotal parts of Psycho. Although there is but one shower scene which depicted the killing of Marion with a kitchen knife in the shower, the movie is rife with the element of violence. Arbogast the detective was killed, Norman’s â€Å"mother† was verbally abusing him, and both the dead bodies were later on ditched in the swamp. As for the twist, as mentioned earlier, it is because of Norman’s charm as a character that made the twist even more effective. All throughout the film, the audience – as well as the other characters – were led to believe that Norman’s mother is indeed alive. Later on, the audience finds out that the â€Å"mother† they all thought to be in the story is actually Norman himself who has somehow kept his mother alive, quite literally, in his own mind. What makes this movie the successful horror story that it is then is because it was successful in eliciting from the audience the emotion of fear, be it for Marion who was running away from the cop, or being stabbed in the shower. Because the audience’s attention was focused on the hunt for Marion and the money, the element of surprise clearly was on the side of Norman’s story, him being not a direct figure in the Marion-money-Sam storyline anyway. With this example, we clearly see that the horror genre is not defined by the presence of monsters in the film (although Norman, in a figurative sense, can be considered a monster), but by its ability to evoke the emotion of fear from the audience, mirroring that of the characters they see onscreen. BIBLIOGRAPHY Carroll, Noel, The Philosophy of Horror, Or, Paradoxes of the Heart, Routledge, London, 1990. Deutelbau, Marshall Leiland Poague (eds), A Hithcock Reader, Iowa State University Press, Ames, Iowa, 1986. Kapis, Robert E. , Hitchcock: The Making of Reputation, University of Chicago Press, Chicago, 1992. Nelmes, Jill (ed), An Introduction to Film Studies, 3rd Edition, Routledge, London, 2003. Spadoni, Robert, Uncanny Bodies: The Coming of Sound Film and the Origins of the Horror Genre, University of California Press, California, 2007. Wells, Paul, The Horror Genre: From Beelzebub to Blair Witch, Wallflower Press, 2000. , Few thoughts on Horror, http://web. utk. edu/~wrobinso/590_lec_horror. html.

Literature as a Form of Art and Expression

Literature as a Form of Art and Expression INTRODUCTION The purpose of this essay is to examine literary creativity within the context that views all sides of the coin. This being said general and broad assumptions could be made about literary art and creative thought separately. These are concepts within society, which are explored, as it is human nature to understand human behaviour and the products of such behaviour. Literature and creativity are entirely in the eye of the beholder and subjective with in a set frame of reference. Unfortunately we live in a world where creativity and art are not always valuable strengths and commodities. Within the philosophical framework, people who are labelled artistically creative from the conservative viewpoint, they are not understood, often seen unstable and unproductive members of society. From this conservative viewpoint, creative people do not use the logical part of his or her brain and this leads to difficulty seeing the enlightened view where the self is valued as a freethinking body. There is flexibility for exploring one’s ideas and dreams. Artists have often been called dreamers. Artistic people live by a different credo, sometimes starving but always determined to stay true to his or her art form. Once again because society has difficulty valuing art and creativity; artists live with the conflict of expectation; what society expects and what the artist’s need to remain true. While the purpose of this paper is to examine the nature literary creativity for the sake of expression, it is also important to compare and contrast two English language texts to show how they are similar and different in terms of creativity. The two chosen works were: (1) Stevie Wonder’s Happy Birthday and (2) Robert K. Kennedy’s speech paying tribute to Martin Luther King Junior upon his assassination. With this in mind because of such a stark difference in content of the juxtaposition, it can also be argued that while both exhibit social identity to the time and a certain amount thoughtfulness with word selection and placement for creating moving pieces, one will stand alone as more literary and creative. Both are powerful in creating a vision and paying homage to a great American but Happy Birthday exhibits more creative traits than the speech. Still it should be mentioned that any rating of creativity is subjective and in the eye of the beholder and their distinct ive taste. For this purpose, Stevie Wonder’s Happy Birthday has more literary style, true to one’s idea toward poetry and expressionism. It fits the cultural norm more than a speech mainly because a speech is in the moment and while powerful, visionary can never recapture that moment in time the same way a song can. This brings up the notion of interpretation. Modern times ask for art, literary or otherwise to stand up to a test of many truths. It asks for man to apply the action of interpretation, analysis that in of it self has many drawbacks. Susan Sontag writes, â€Å"Interpretation is not (as most people assume) an absolute value, a gesture of mind situated in some timeless realm of capabilities. Interpretation must itself be evaluated, within a historical view of human consciousness.†[1] Still society’s view is slowly changing to include flexibility of multicultural understanding. Suddenly artists have a valued identity. Mark Freeman discusses the nature of understanding one’s muse with knowing one’s character with this quote: Rather than there simply existing those who paint or sculpt†¦alongside the other productive activities with human beings might become engaged, there arose ‘painters’ and ‘sculptors’, who came to define their very existence through their identities†¦Creative activities would be woven into the fabric of life itself. [2] The paragraphs below serve to define creativity within the frame of reference of modern times and the age of enlightenment lends to the self-actualising open-mindedness and freedom to embrace creative thought. With this in place, literary art and creativity can result and thrive within the model context. CREATIVITY At the bare bones level of literary creativity, one finds inspiration in words and sounds inherent in how at the fundamental level these connections offer a richness and duality of meaning. These meanings are enhanced by simple creative choices made by the writer or artist. It has been discussed how change is important and also memory, not only of a collective socio-cultural history and consciousness, but also of how the creative process is fostered at the root of words. This is Maybin’s inherency model where the key focus remains on words. This essay strives for deeper analysis at the socio-cultural level where history suggests impact and resonates across the many divisions found within the global multi-culture of modern times.[3] Numerous definitions of creativity are recorded in the literature. Creativity is often defined by use of synonyms. These include productive thinking, divergent thinking, originality, imagination, and lateral thinking. Because there is no generally accepted definition of creativity, it would be helpful to look at some definitions to date. Creativity is defined as â€Å"the association of thoughts, facts, ideas, etc. into a new and relevant configuration, one that has meaning beyond the sum of its parts—that provides a synergistic effect.†[4] Bennis and Beiderman define the creative process as â€Å"that mental process in which past experience is combined and recombined, frequently with some distortion, in such a fashion that one comes up with new patterns, new configurations, that better solve some need of mankind.†[5] Although this sampling of definitions reveals diverse elements found in creativity, these definitions do suggest some common thread found in creati ve thinking and that is, a new way of doing things. From this overview standpoint, one can define creativity as a process that solves a problem in a new and original way that is useful for those who value this process. It should be noted that the elements of uniqueness of solution and value of results are incorporated into the definition. Creativity experts feel that especially the American educational system should be teaching constructive, creative-thinking skills; focusing on â€Å"what can be.† It is the notion of possibility that remains to be seen. They believe what is needed is a whole change of attitude toward creativity in general. It is a matter of thinking differently and of seeing outside the box. For so long, there have been restrictions due to such philosophical concepts of what is. While art is subjective, this scares people because it evokes a feeling of uncertainty. Many find if something can be touched, seen and looks what they expect then it is acceptable. This concept does not allow for the realm of endless possibility. Still there has been a shift in thinking differently about â€Å"what is† because this can vary from person to person and culture to culture. The world is changing quickly because its borders are invisible, information flows freely. Therefore ideas are no longer linear but branch off with each new thought. It should also be noted that creativity is not limited to â€Å"the arts† as traditionalists may see it. No art can be found in mathematics, science and the simple act of washing dishes. This once again expresses the enlightened view that the self is aware and finds beauty in nature. Still this notion may bother many because they do not see the potential of art as a â€Å"what is† but as â€Å"it just is.† They are not able to see past the surface to the inner meaning or soul behind the expression. They may not even be aware of the act of expression and how creativity feeds into the energy of art. The limitless possibility of embracing creativity as a regular everyday process probably comes from the multiple definitions that creativity morphs into much like a prism seen in different degrees of light. From the literary works at hand written by Stevie Wonder and Robert F. Kennedy, it is the creativity energy of the time and its scope that not only define the levels of the works’ literary qualities but also the scope, the actual use of words to convey powerful messages. Carter’s work explains how most common people chose to see and understand literature when exposed to an artist’s process. Examples of such by the outsider can be seen as the following: â€Å"Unanswered questions, hesitations and false starts which characterise informal conversations†¦there is much divergence, disconnection and incoherence.†[6] CREATIVE ARTISTIC FLOW The artistic process relies upon creativity within this direct relationship. It has not helped that creative people have been invisible, living a lifestyle motivated by fulfilling the need for expression of the self. What makes creative people different from others is that they do not buy in into the typical means of motivation. Many different factors motivate people to behave the way they do. There are higher and lower order needs that balance out these acts of motivation. Lower order needs must be satisfied before the higher order needs can be addressed. This is within the conservative view loosing based on Maslow’s theory.[7] Lower order needs are such things as essential items needed for life like shelter, food and clothing. These needs do not recognise needs beyond the means of survival. The higher order needs are considered luxury needs but in the mind of the creative person, needs are of an eternal notion. They cannot see this need but it is engrained in the soul and mu st be addressed. Creative people have the ability to simply live for what they enjoy. The act of creativity involves a sense of adventure, a suspending disbelief to use one’s imagination for the purpose of seeing solutions. Brainstorming serves, as a method where ideas bubble over in every direction and no longer is the thought process linear but endless in possibility. In this respect anyone with an open mind can be creative as Csikszentmihalyi writes, â€Å"it seems strange that dancers, rock climbers, and composers all argue that their most enjoyable experiences resemble a process of discovery.†[8] The concept of enjoyment plays a huge factor in creativity because of a dual mechanism found within the human genes. This duality is inherent within humans to seek comfort with reference to more primitive times of flight or fight. There is the need to conserve energy written in the DNA. Understanding the concept of enjoyment ties in with this mechanism because people find different ways to relax and seek comfort in new experiences. The interesting element is people will allow for challenges as long as these events or flow experiences remain consistent regardless of activity.[9] Without enjoyment acting as a fulfilling element, creativity would just be another job without the thrill. It would be mundane. Without creativity and people â€Å"discovering new ways of being and doing, there is no evolution of culture, no progress in thought or feeling.†[10] Unfortunately the conservative view has a difficult time accepting an illogical response as a purpose or goal in life. The emotion involved in creating art seems foreign to them mainly because they have a difficult time seeing beyond the physical properties of the artwork. Carey surmises the above quandary with the following, Equally you might say that the question ‘What is a work of art?’ could not have been asked before the late 18th century because until then no works of art existed. I do not mean that objects we now regard as works of art did not exist before that date†¦Of course they did†¦Most pre-industrial societies did not even have a word for art as an independent concept. [11] The concept of literary art and therefore, creativity is a completely modern ideology. Art existed and was important but the level of understanding did not extend that far within society. It may be a fair assumption that modern influences like war, industrialization or advent of technologies, changing familial lifestyles have all changes the concept of art. As a result of the pressures modern times present people seek comfort in forms of art like literature, film, theatre, and museums. For those expressing themselves creatively, this is also a time of utilizing these influences intertextually within his or her mediums. As a result you see common themes and subject matter as well as reinventing the same idea over and over. At times the conservative view will see literature and art as shocking but really it is just evolving with the times and artists are seeking to push the envelope to noticed for hard work. Carey furthers the argument of subjectivity by writing, â€Å"When we say a t hing is beautiful for us. It is of personal taste.†[12] In today’s world personal taste could mean anything to anyone and change depending on the moment. This concept of personal taste must remain open and flexible to influencing outside forces in order to reflect an evolving multicultural environment. Overall, creativity experts call for a change in attitude toward creativity if people are going to reap the benefits from available global markets, available capital, personnel effectiveness, and business competence. Success in global markets is going to need a baseline of competence on which to build. This is related to the development of new ideas and concepts that emanates from serious creative thinking. As noted above, the concept of negativity, which can be interpreted as conservatism and complacency, is the biggest enemy of creativity. To think that an educator is doing well or is creative enough is fatal in the long run. One must constantly push the envelope and stand one step ahead of the game. ANALYSIS OF LITERARY WORKS It has been explored that literary creativity remains in the mind of the reader and his or her subjective personal taste. One can attribute certain literary traits to creative works as quantifiable measures toward discussion of what makes one work more literary and creative than another. If one defines such actions by words and sounds, using more of a Maybin framework where choice and placement of words comes into play. It is how these words form the content, the hidden power and meaning behind the action in the first place that remains at defining literary concepts. While each literary work analysed for this essay; Steve Wonder’s Happy Birthday and Robert F. Kennedy’s Martin Luther King Junior Speech have qualities that standout as literary and hold one’s inspiration; it is Stevie Wonder’s Happy Birthday that remains literally true to the literary form of poetry. His song is modern day poetry with its words and sounds forming a tribute and vision. It is not to say that Robert F. Kennedy’s speech written on the day of Martin Luther King Junior’s assassination is not literature or powerful in nature. It is meant to stir a nation’s consciousness. It does hold power over the American thought process and still remains and important document as an example of America’s turbulent 1960s. This document served to continue a process toward equality for all men and women and remains a pinnacle defining moment in history. Still it is the actual format of a speech that throws people off of it being a piece of literature. Most people would not consider a speech as literature but more of a document, an embodiment of that moment in time. It is in a sense non-fiction, rich in historical content. It displays tools of literary honing. The speech is stoic, powerfully written, simply written without much use of imagery or symbolism. It is very much unlike the works of Martin Luther King Junior and in fact on the other end of spectrum. Robert F. Kennedy’s speech was meant to capture a nation in mourning, not only for the man but also for his dream. What it does do effectively is paint a picture of the existing colour divisions still found in American culture today. Robert F. Kennedy uses a literary device of superimposing an actual piece of classical literature within the body of his speech. What this does is bring light to the fact that a classical poem still has the power to resonate feeling despite being centuries old. The poem’s meaning can still provoke thoughts and offer comfort. The Aeschylus poem allows for a broader scope to the present moment, which will later be an historical turning point for the Civil Rights Movement. It adds depth to a speech that seems solemn and one-dimensional, somewhat lacking inspiration until that point. Kennedy’s speech does not rely upon other literary devices but uses simple words, reflecting the moment precisely. Use of the Aeschylus poem allows the American consciousness even today to see how humanity remains unchanged even during times of great uncertainty. It documents accurately the idea of man’s resistance to change. This literary device is clever and serves to strengthen this underlying feeling of loss and uncertainty. The speech seeps into the backbone of society morals and values but it does not create a piece of literature, not in tone or based upon other literary traits. The speech is more of a commentary, a snippet into a sad period for the American people. Still what the speech does do effectively is allow Robert F. Kennedy to lead the people in feeling sad and hope at the same time. It brings him down off of the pedestal many politicians reside upon and allows him to be among the people. This reflects his inherent qualities as a leader and is what would have made him an excellent president. What really remains effective for both pieces is how they each capture a sense of history without truly making it obvious. Both pieces pay homage to a man who sought a dream for all people. Though the homage is clear so is the essence of the times or the interpretation of what the Civil Rights Movement represented. What makes this notion more pertinent is the fact that Stevie Wonder’s Happy Birthday was written in 1980, long after the Civil Rights Movement ended. It is still ingrained in the American collective culture. Both works take into account the impact this period had, not only the man but also on further reaching social issues on how his dream meant change. Stevie Wonder’s Happy Birthday is a more literary work because it is written an acceptable form of expression for the modern audience. The song allows people to relate with the words because the form is identifiable by most people. Music represents soul, celebration and a pulse of the people just found inherently within its composition. Songs are something people understand and will listen to over and over. The literary creativity of this song gets down to the bare bones of words and how words work together to create a vision, a feeling. Words work to reflect tone, imagery and hope. The song remains a living celebration of Martin Luther King Junior’s work, dream and life but also as a reminder of how far humanity has come in a few short years. The very fact that Stevie Wonder is a black man and has the right for expression in a public arena is proof enough and very telling. Still it reflects a certain amount of sadness over the fact that this song is just now being writ ten, that society still has colour divide. Stevie Wonder writes as the last verse of the song: In full remembrance Of those who lived and died for the oneness of all people.[13] This should be more of a question because even today even almost thirty years later there is not oneness within American culture. This speaks of the work yet to be done and is mirrored by his word choices. How the words flow together create an impact for the song and the listener. On the backbone of celebration, there is even disbelief that a song for Martin Luther King Junior has not been written before. Stevie Wonder believes it should not even be a big deal but still this remains a reflection of the value system still inherent in American culture. With lines 1-4, he writes, You know it doesn’t make much sense There ought to be a law against Anyone who takes offense At a day in your celebration[14] What is most eloquent here is the use of rhyme that is set up as discrete and not so obvious but also the nature of musical expression. This device continues toward a more literary tactic to set up this work as more creative than the speech. It is the lyrical nature of music that allows imagery to be embedded in a way that multidimensional meanings appear. The song’s meaning may be different each time for the same person but definitely different for each individual. The fact that the song can be heard again and again continues this impact upon society. It resonates still today the dream but also carries into how the dream continues to change the minds of many through such literary works. CONCLUSION In closing the above paragraphs have explored the concept that literary art and creativity as artistic are in a direct relationship when it comes to their roles in society as a means of expression. The notion of literature and art is a modern invention born out of the human necessity to find comfort in his or her surroundings. The means of expression vary greatly but also act as a means of self-discovery for those who experience creative flow. One does not have to be an artist in the traditional sense of the word to experience this action but only open to creativity as a valid behaviour. This shift toward acceptance of creativity is borne out of an evolving cultural need that must be reflective of multiple view and cultures. Still there is resistance to change and many people still see artistic and literary creativity as illogical and emotional. The conservative view offers a rather flat and grey vision of literary art and creativity, not seeing the full potential for self-exploratio n. END NOTES Bennis, W Biederman, P (1997) Organizing Genius: The Secrets of Creative Collaboration Addison-Wesley, Reading, MA Carey, J (2005) What Good Are The Arts? Faber and Faber, London Carter, R (2004) Language and Creativity: The Art of Common Talk Routledge, London Csikszentmihalyi, M (Unknown?) Creativity: Flow and Psychology of Discovery and Invention Harper Perennial, Macquarie University Library. Freeman, M (1993) Finding The Muse: A Sociopsychological Inquiry into the Conditions of Artistic Creativity Cambridge University Press, Cambridge, UK Goodman, S O’Halloran, K (Eds.) (2006) The Art of English: Literary Creativity, Palgrave MacMillan, The Open University. Kennedy, RF (1968) Robert F Kennedy on the Death of Martin Luther King, speech, Indianapolis viewed 5 September 2008 http://www.historyplace.com/speeches.rfk.htm Maybin, J (2006) Writing the self in J. Maybin and J. Swann (eds) The Art of English: Everyday Creativity The Open University, Basingstoke Palgrave Macmillan, p. 261-311 Maybin, J (2006) Locating creativity in texts and practices in J. Maybin and J. Swann (eds) The Art of English: Everyday Creativity Basingstoke, Palgrave Macmillan/The Open University, p. 413-455 Mish, F (Ed.) (2004) Merriam-Webster’s Collegiate Dictionary Merriam-Webster, Incorporated, Springfield, MA Robbins, S (2001) Organizational Behavior Prentice Hall, Upper Saddle River, NJ Sontag, S (1964) Against Interpretation Farrar, Strauss and Giroux, New York Swann, J (2006) The art of the everyday in J. Maybin and J. Swann (eds) The Art of English: Everyday Creativity Basingstoke, Palgrave Macmillan/The Open University, p. 3-53 Wonder, S (1980) Happy Birthday on Hotter Than July Motown, Detroit. 1 Footnotes [1] Sontag, S (1964) p. 3 [2] Freeman, M (1993) p. 37 [3] Maybin, J (2006) p. 415 [4] Mish, F (2004) p. 293 [5] Bennis, W Biederman, P (1997) p. 15 [6] Carter, R (2004) p. 101 [7] Robbins, S (2001) p. 156 [8] Csikszentmihalyi, M (Unknown) p. 108 [9] Csikszentmihalyi, M (ibid) p. 110 [10] Csikszentmihalyi, M (ibid) p. 110 [11] Carey, J (2005) p. 7 [12] Carey, J (ibid) p. 9 [13] Wonder, S (1980) lines 33-35 [14] Wonder, S (ibid) line 1-4

Marketing Strategy for the Mars Ice Cream Bar Essay -- Business Manage

Marketing Strategy for the Mars Ice Cream Bar My Aims for this Report In this report I will be focusing my attention on Mars Ice Cream Bar. I will investigate how they promote their product. I will do this by investigating how they advertise their product, and where, as well as looking at how they package their product and at the same time I will look at where they sell the Mars ice cream bar. Also I will be investigating their main rivals and compare their marketing mix’s. This will give me a better chance of giving good suggestions on how they could improve their ice cream product to bring in a larger revenue and get away from their main rivals so they could dominate the ice cream bar market. Background to Mars Mars claims to be the world leader in every market that it is in. This in includes branded snack foods, petcare products, main meal foods and vending machines. ‘ Mars has an annual turnover in excess of US $13 billion. Our products are consumed in over 100 countries around the world.’ In Europe alone  £20 billion is spent every year on Mars confectioneries,  £4 billion of this is from Britain. Of that  £4 billion, around 70% of it is on chocolate goods. They are considered the world’s best managed companies. They easily dominate the chocolate bar market as they own the likes of ‘Snickers’ ‘Mars’ ‘Maltesers’ ‘M&M’s’ and ‘Twix’. But do they dominate the ice cream bar market? Mars ice cream bar. The Mars ice cream bar was first brought o...

Is it time now for a new social contract?

There are many suggestions for reform in government’s relationship to the economy. As I had hinted in my earlier discourse, many of my recommendations deal with eliminating government’s intervention in economic activity. Thus, there needs to be a creation of a free market economy, independent of government influence as a means to stimulate economic enterprise toward more productivity and to restore the economy to a strong position. However, given the long history of government involvement, it is highly unlikely that such action is possible.I guess it is time for a new social contract. It seems that the policies and practices in the employment of relationships in America are no longer responsive to the needs of today’s working families and society. There had been more emphasis on increased profits and productivity while the wages have remained the same, or worst, declined and stagnated for families. The irony is that people are working harder, but they do not belo ng among those who share in the gains from their efforts.Only a small percentage of the population is privileged to have that benefit, adding to the increasing inequality. The families are affected by these changes and one wonders what he can do in the face of these economic changes. The implicit social contract that encompasses work such as loyalty and hard work are not necessarily rewarded with fair and increasing wages. This has been blotted out by a norm where employers give center stage to stock price and even short-term gains, which are often at the expense of the workers who work hard daily.What we call the American Dream is usually the promise of riches and prosperity and a life that is well-lived.   This has been the ideal ever since that ensures one success in life so long as he is willing to sacrifice everything to work for it. It has been such an illusion for many. Thus the American dream has become a driving and motivating force for millions of people who flock to the â€Å"Land of the Free† because they want to escape the poverty in their countries.They think that their only option viable to them is to move to a country that promises them success, wealth, freedom from material prosperity.  Ã‚   However, even though this is oftentimes true for the people who really do work hard for the dream, the American Dream must not be promoted as it is. The reason here is because it shifts the focus from the true values that count in the family to the material wealth and greed that entices people to come work in a land of opportunities which may otherwise not turn out to be so (The American Dream).I remember Walt Whitman’s poem I Hear America Singing where there is the sense of each one seeking his own personal niche in the land of promises as seen in the following lines:â€Å"Each singing what belongs to him or her and to none else, The day what belongs to the day–at night the party of young fellows, robust, friendly, Singing with o pen mouths their strong melodious songs.†(I Hear America Singing).It almost captures that desire as one reads the entire work and is very descriptivethat the future belongs to the young and those who are open to opportunities. For the people who leave their country of origin, there is a substantial tradeoff for embracing the American Dream. Behind the veil of power and comparative material wealth that is promised to every individual, there is a significant loss that one must encounter. And that loss is the loss of traditional culture. In the essay by MSNBC columnist Eric Liu, he states that during one of his dinner meals at a friend’s house: â€Å"The more time I spent in their midst, the more I learned to be like them.To make their everyday idioms and idiosyncrasies familiar. To possess them.† This particular longing to assimilate all of the â€Å"everyday idioms and idiosyncrasies† of the American culture was brought about not by curiosity or a certain z eal for knowledge. This particular longing was fueled by negative emotions. This passion for learning the ropes of American culture was born out of the longing of the desire to fit in.The American Dream may be able to provide a person the necessary wealth that one could only dream about in his native country but it also takes away the immaterial liberties that come from being rooted in a different culture. This is what is seen in Tony Went to the Bodega But He Didn’t Buy Anything. Because the person sat at the doorway and saw people come and go, his being in that position depicted a life of leisure which one thinks could be achieved if he pursues the American Dream.One does not know that there is an illusion to this since one may never attain this goal by just going to a place and hoping that one’s station in life is guaranteed to be easy. The American Dream will always be a Utopian dream until people realize that material wealth is not the only path for success and ha ppiness. This is seen in the lines,Tony went to the bodega, But he didn’t buy anything: He sat by the doorway satisfied To watch la gente (people Island-brown as him). Crowd in and out, (Tony Went to the Bodega But He Didn’t Buy Anything).The American Dream promises people from all walks of life and all countries of origin that within this land, there is freedom from oppression, freedom from poverty and material wealth but for other people, it will only remain a dream for them. As Langston Hughes remarks, â€Å"I am the people, humble, hungry, mean–Hungry yet today despite the dream.†Ã‚   There have been casualties during this fight for the American Dream. Several people have risked leaving their homelands in search of a bright future in the United States yet there are millions today on relief and people are still being persecuted and discriminated.The land of the free is still a land of oppression and even though people would like to view it as a land of opportunity, it becomes more like a land of   deception and false hopes. Hughes ends his poem with both a revelation of what America has come to be as well an exhortation to the people to make America what is should have been. He says: â€Å"The mountains and the endless plain–All, all the stretch of these great green states–And make America again! (Hughes, 1938).Being optimistic about the dynamic forces of globalization and the practical applications of corporate social responsibilities sweeping multinational and large national organizations, I still believe that there is a balanced solution in multinational’s outsourcing of resources and less developed countries’ mutual advantage from this economic relationship. It is the primary duty of the national governments to uphold their sovereignty and protect their natural resources, especially their human resource or labor from being corrupted by foreign companies.They must uphold their constitution and by laws and promote more economic and bilateral policies to protect their people and resources at the same time harness their economic potential for the nation’s own advantage, growth and development.   They must dictate the terms for which their resources will be used, taking into consideration the growth and comparative advantage of their people and the extinction of their natural resources and habitat. The notion about hiring local managers and staff is preliminary. Of paramount importance is the question of how and in what terms they will allow the multinationals to exhaust their most important resources and capital.In effect, the dream that once tugged at people’s hearts never really existed in the first place. The dream that made people leave their homelands only remain a dream because there are people who still have not â€Å"made it† in America. There is something amiss in the ruckus that is about the American Dream. On one side, the American Dream remai ns a dream where the corruption and the apathy of people continues to prevent it from coming true while on the other side, the American Dream comes with too high a price. It asks for the individual’s culture, it torments the person and convinces him into thinking that if you do not assimilate the American culture, you will never make it.Given the importance of our work in our daily lives, our policies and institutions need to provide decent benefits and the opportunity to use one’s abilities to the maximum. Consistent with our nation’s democratic principles, all Americans must possess a freedom to voice out their opinions and be treated fairly. This just means that we value a balance between the interests of the employers and shareholders and the interests of the family.ReferencesThe American Dream. Retrieved Oct. 20, 2007 at:http://en.wikipedia.org/wiki/American_DreamI Hear America Singing by Walt Whitman.About.com Literature Classic.Retrieved Oct. 20, 2007 at: http://classiclit.about.com/library/bl-etexts/wwhitman/bl-ww-ihear.htmHughes, Langston. 1938. â€Å"Let America Be America Again.† Retrieved Oct. 20, 2007 at:  http://www.poetryconnection.net/poets/Langston_Hughes/2385Tony Went to the Bodega But He Didn’t Buy   Anything.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved Oct. 20, 2007 at:http://www.gcsk12.net/speech_meet/speech_docs/Junior%20High%2005-06/dramatic%20poety/dramatic_poetry_43.pdf