Electronic Commerce Of Bumble Corporation Essay

Electronic Commerce Of Bumble Corporation - Essay Example Therefore usability, persuasion, power, and branding of Bumble Corporation will help the company to concentrate on ways to run a successful online business. The initial key to building a profitable online business is to make the client’s shopping experience effortless, therefore the company website needs to be extremely user-friendly. Bumble Corporation can thus attain this by ensuring their clients can navigate the website without difficulty and that their clients will always identify where they are on the site as well as easily find the things they are looking for. Another important feature of a successful online business is to have an orderly web page. In this example, it is good to follow the ‘less is more’ principle. Sharp, powerful websites use other techniques for advertising promotions. For example, e-mail newsletters can alert clients to present promotion items that are based on their history of purchase. By utilizing email to bring this extra data, Bumble Corporation could maintain its website free from surplus information, which otherwise could be an overload for the customers. Influencing the client to purchase any product is highly made effective when the company’s support number is posted on all single pages of the web site. Doing so will first of all be convenient for the customer, as they can call support no matter on which page they are, and this will also alert the client to the organization’s eagerness to help at any point throughout the shopping experience of customers.